BusinessAdmin•BBC Business RSS•a day ago
Steph Curry Partners with Li-Ning Following Departure from Under Armour
Steph Curry has joined Li-Ning after parting ways with Under Armour, reflecting the increasing interest of Chinese brands in securing global sports endorsements.
- • Steph Curry has signed a new endorsement deal with the Chinese sports brand Li-Ning after ending his partnership with Under Armour.
- • This move highlights the growing trend of Chinese companies seeking to collaborate with high-profile athletes to enhance their global presence.
- • Li-Ning aims to leverage Curry's star power to boost its brand recognition and appeal in international markets.
Source: BBC Business RSS
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